Knowledge in Business Intelligence and Analytics
Brand Equity
It is a PPT showing details about brand equity
Garvit Sahdev
Viden.io Case study
Case study
AKASH GOYAL
Marketing Strategy for sustainable growth-Viden.IO
Below attached is a PPT for Viden.IO The PPT gives an idea on how to increase the sustainable growth of VIden.IO in different educational institutions of the country
Sudeepta Saha
Decision Science
Problems
Ashritha Karnam
Distribution
Problems
Random distribution
Problems
Pizza Hut Overview
Pizza Hut entered India in 1996 with a USP of “dining experience”. To penetrate the market, Pizza Hut redefined their recipes to suit the Indian tastes. For Pizza Hut, India is one of the most important markets. Currently, they have 360 restaurants across 100 cities and they plan to increase their stores to 700 by 2022 riding the wave of growing popularity of western fast-food in the country. The Yum! Restaurants-owned pizza chain runs a franchise model in the country, where investments come from franchise partners. In 2014, they ramped up aggressively and opened over 80 restaurants. Now they are in consolidation and stable phase of the business. Pizza Hut is focused on growing its online sales, which has seen a rise since the demonetisation move in November. More than 35% of the orders are home delivery. Pizza Hut’s market share is 27%. Pizza Hut’s market share is decreasing since 2010 as there are new entrants in India in this sector and its direct competitor – Dominos is expanding and indirect competitors such as McDonald, KFC, etc. are investing and growing rapidly. Pizza Hut sells pizzas, pasta, garlic bread and other fast food items. But it has positioned itself as a dining restaurant and not a fast food restaurant. It has a lot of competitors and the fast food market in India is growing very rapidly. Pizza Hut has opened 100 new outlets, its revenue has increased. But its market share has not increased in the ratio of its increase in revenues and the reason for this is the competitors have expanded their businesses and there are many new entrants in this sector.
BUSINESS REASEARCH METHOD
These slides contain different methods of conducting the different business reasearch methods.
Pranab Kumar
Spectrum Brands
Spectrum Brands Analysis- Best structure of sales Force Impact of changes on staff morale
Ankit Seniaray
Marketing Plan of Renault Duster
Marketing Plan of Renault Duster- Executive Summary, Market Summary, Market Demographics
Book- Everything Happens for a reason
Book- Everything Happens for a reason Context and Examples
Kajal Jindal
Best practices for LinkedIn
How to increase connections and your Brand on LinkedIn Best practices for LinkedIn