Marketing Plan:Tribhovandas Bhimji Zaveri Limited
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B2B Pidelite -Product Portfolio and Market Position -Nature of the market intelligence system existing in the organization -Issues of Segmentation, targeting and positioning that concern the company -Designing and implementing the marketing mix strategy -Specific issues concerning logistics, branding, international marketing etc.
ITT Automative – Global Manufacturing Strategy
ITT Automotive – Global Manufacturing Strategy1994 -What are the implications for both cost and the flexibility of automation? Do you agree with the assertion made by one of the managers in the case: “If you automate, you stagnate?” -What are your recommendations regarding the issue of Standardizing process technology across all the plants? Are these motives behind the proposal, other than those stated in the case? -As Juergen Geissinger, how would you go about implementing your recommendations? -How would you overcome resistance from the plants?
Shoppers Stop-Inventory Management