Pidelite
B2B Pidelite -Product Portfolio and Market Position -Nature of the market intelligence system existing in the organization -Issues of Segmentation, targeting and positioning that concern the company -Designing and implementing the marketing mix strategy -Specific issues concerning logistics, branding, international marketing etc.
Ayushi Jaiswal
Diversification of Business
Diversify or not to diversify business What can a company do better than its current market What strategic assents do we need in order to succeed in the current market Can we catch up to or leapfrog the competitors at their own game? Will diversification breakup strategic assets that need to be kept together Will we simply be a new player or emerge as a winner What can our company learn by diversifying and are we sufficiently organized to learn it?
Sample Marketing Plan Volvo Luxury Sedan
Sample Marketing Plan Volvo Luxury Sedan 1. Executive Plan 2. Situation Analysis 3. Marketing Strategy 4. Marketing Tactics 5. Customer Relationship Management 6. Customer Segment Target Market 7. Value proposition 8. Channels 9. Voice of Customer 10. Voice Of Stake Holder
Set Wet Hair Styling Gel
Marketing Plan-Set Wet Hair Styling Gel 1. Executive Plan 2. Situation Analysis 3. Marketing Strategy 4. Marketing Tactics 5. Customer Relationship Management 6. Customer Segment Target Market 7. Value proposition 8. Channels 9. Voice of Customer 10. Voice Of Stake Holder
Safolla Multigrain Flakes
Marketing Plan-Safolla Multigrain Flakes 1. Executive Plan 2. Situation Analysis 3. Marketing Strategy 4. Marketing Tactics 5. Customer Relationship Management 6. Customer Segment Target Market 7. Value proposition 8. Channels 9. Voice of Customer 10. Voice Of Stake Holder
Havells India
B2B Havells India -Product Portfolio and Market Position -Nature of the market intelligence system existing in the organization -Issues of Segmentation, targeting and positioning that concern the company -Designing and implementing the marketing mix strategy -Specific issues concerning logistics, branding, international marketing etc. -Identify a specific problem and suggest methods for solving the same
GLENCORE’S SUPPLY CHAIN MANAGEMENT
GLENCORE’S SUPPLY CHAIN MANAGEMENT FOR COPPER AND SULPHURIC ACID -VERTICAL INTEGRATION -INTEGRATED SUPPLY CHAIN -PAYMENT PROCESS -CUSTOMER UPDATE -Demurrage, Despatch & Detention -Final Invoice
Crude Petroleum and Natural Gas Extraction Industr
Crude Petroleum and Natural Gas Extraction Industries -Industry Overview -PESTLE Analysis -Major Players -Business Model -Market Structure & Competitive Analysis
Association Rule Mining of Big Basket
Association Rule Mining of Big Basket Out of 200 variables only 15 random variables have been considered. -Scatter plot of 469 rules -Scatter plot for 22 rules -Inference -
Barbie-Marketing
Integrated Marketing Communication-Barbie -Signs and Meanings used by Barbie to endear to the Indian masses -Consumer Decision making framework -Marketing Mix -Input stage, Process Stage and Output stage
Diversification as Strategy
Note on Diversification as a Strategy -Rumelt’s definition of Relatedness -Categories of Diversified Companies -Performance of Diversified Companies(1950-70) -Value Creation and Strategic “Fit”
Purchasing Managers' Index (PMI)
The Purchasing Managers' Index (PMI) is an indicator of economic health for manufacturing and service sectors.