Chandran Murugesan

Student at IIM Indore

Product extension_ITC Curd

In a FMCG workshop, we got the assignment for a product extension for many brands.  We chose ITC and product extension that we have suggested is Curd. Information about how to create a new product launch is given in the slide. 

Book analysis_LEE IOCOCCA

A book review on leadership skills of LEE IOCOCCA