India's Amul: keeping up with the times

Case analysis presentation for the case titled "India's Amul: keeping up with the time" discussed in the lecture for marketing management.

Ambush Marketing

Ikea recently opened their stores in Hyderabad under a lot of pomp and show, but one Indian businessman utilized· this opportunity to promote their own brand. Read on to see how Future Group used a simple marketing strategy to promote their own brand 'HomeTown'.

Viden.io

Viden.io case study solution