Marketing Strategy for new restaurant
Case Study – Uncle’s Kitchen is a famous multi-cuisine restaurant in the main market of Kashipur. The restaurant earlier used to sell traditional Indian Food and had a pretty conventional dining arrangement. On a suggestion from Marketing Club, it diversified to include more food options and changed the design of its outlet to be more neat and trendy. The changes seemed to work well for Uncle’s Kitchen as they saw a sharp rise in their sales – primarily from families and youngsters. Having seen sustained success and profits for 3 consecutive years, Uncle’s Kitchen is now interested in opening their second branch in a new city altogether. They have already hired a manager who would be relocating to this new location to handle the day-to-day business. They have approached you to help them with this decision. TASK The task includes the following things:- 1. Suggest a New City which would be appropriate for the restaurant to diversify into 2. Give reasons why this city would be an ideal choice to expand their business further 3. Create a Marketing Strategy to successfully penetrate the market
Shivam Tewari