Shobhit Tiwari

Student at International Management Institute

Polaris

Understanding more about Polaris as a company...

AMAZON

Let us look at the marketing strategies carried out by the e-commerce giant Amazon How is the company able to manage such a diverse business portfolio and how does it still succeed 

DS GROUP

Let us look at the business operations and the marketing tactics used by the parent company of the famous PULSE Candy : DS GROUP

Ranbaxy-Sun Pharma

Getting to know more about the Ranbaxy-Sun Pharma merger and the condition thereafter...

Fashion at Big Bazaar

Lets witness the growth of FBB as a brand under Big Bazaar and what does it bring to the table... It also talks about the marketing strategies adopted by the company 

Google AdWords

Some Key Concepts of Google AdWords course made easy...

GSM Mobile Architecture

GSM Mobile Architecture at a glance...

Correlation & Regression

Correlation and Regression simplified From the books of Marketing Research (MR)

ANOVA

Another important concept from the books of Marketing Research... Analysis of Variance(ANOVA) Technique

FACTOR ANALYSIS

Factor analysis is a data reduction technique used in Marketing Research