Term Paper - Surf Excel

Motivation How Surf Excel generated involvement of consumer?

Consumer Attitude Formation

Consumer Attitude Formation- How to use it in Consumer Behaviour Strategies and how to make it count.

Class Notes on Personality- Consumer Behaviour

Class Notes on Personality- Consumer Behaviour How to utilize Personality in making the consumer purchase more Multiple Models and Frameworks

Analysis of Marketing Strategy of Maersk

Maersk had I million fans on Facebook, 40,000 followers on Twitter, and 22,000 on Instagram.They were also active on other social media like LinkedIn, Pinterest and Google+ and had a social media home base called Maersk line social that published articles and stories about the company in a less formal manner. All these were achieved in less than $100,000. Maersk line won the community presence in social media award and European Digital communications award in 2012 and the prestigious Social media campaign of the year.

Hand written notes on Attitude- Consumer Behavior

Hand written notes on Attitude in Consumer Behavior

Making of Adverstisements on Learning

Making of Adverstisements on Learning

Consumer Behaviour INsights on Perception

Consumer Behaviour INsights on Perception

PPT on Women's Horlicks

PPT on Women's Horlicks Implications and Growth Strategy