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Business Ethics

Advertising and Communication Ethics in Marketing

International Financial Management

Solved examples on Leading, Lagging and Netting

Brand Management

Read to understand brand management in detail

Vodafone Voyage campus submission

Vodafone Voyage is a corporate competition

Report preparation and presentation

Notes on Report preparation and presentation in Marketing Research 

Measurement and Scaling in Marketing Research

Notes on Measurement and Scaling in Marketing Research 

Analysis of Qualitative Data in Marketing Research

Notes on Analysis of Qualitative Data in Marketing Research

Types of Theoretical Discussion in Marketing Resea

Notes on Types of Theoretical Discussion in Marketing Research

Research Design in Marketing Research

Notes on Research Design in Marketing Research 

Introduction to Marketing Research and Processes

Notes on Introduction to Marketing Research and Marketing Research Processes 

Managing Group Dynamics & Models of Group-Develop

Notes of Managing Group Dynamics and Models of Group Development (OB)

Attitude, Value and Learning

Notes of Attitude, Value and Learning (OB)