Brand Management
Read to understand brand management in detail
Taral Parikh
Statistics Notes for QM
This is for reference for students at FMS. It contains notes on Statistics part of QM which is taught in 1st semester.
Attitude, Value and Learning
Notes of Attitude, Value and Learning (OB)
Perception Process in OB
Notes of Perception Process in OB: Dr Kavita Singh
Approaches to understand personality traits
Notes of approaches to understand personality traits in OB - Dr. Kavita Singh
Personality Traits affecting OB
Notes of Personality Traits affecting OB: Dr Kavita Singh
Basic Concepts of Marketing
Notes on Basic concepts of marketing
Distribution channels in Marketing
Notes on Distribution channels in Marketing
Inventory Valuation
Notes on Inventory Valuation
New product Development cycle from marketing pov
Notes on New product development cycle from Marketing Point of View
Pricing and Pricing Strategies
Notes on Pricing and Pricing Strategies
Product Life Cycle and Marketing Strategies
Notes on Product Life Cycle and marketing strategies