Marketing book KOTLER summary

Marketing and Sales

by Taanya Dayal

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1 Attachment 5 years ago

This presentation talks about marketing strategy of Samsung Phones, their segmentation strategy, positioning and targeting and designing an offering that would make it the market leader in the smartphones business in India.

Marketing and Sales

by Satyaki Kundu

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1 Attachment 5 years ago

Sample Marketing Plan- Vespa Elegante 1. Executive Plan 2. Situation Analysis 3. Marketing Strategy 4. Marketing Tactics 5. Customer Relationship Management 6. Customer Segment Target Market 7. Value proposition 8. Channels 9. Voice of Customer 10. Voice Of Stake Holder

Marketing and Sales

by Ayushi Jaiswal

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1 Attachment 5 years ago

Advanced Marketing Research_Course Outline_1

Marketing and Sales

by Karan Bhagat

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1 Attachment 6 years ago