Analysis IKEA's resources and entry in India
In this assignment, I have identified a cove tstory, from an issue of Fortune India magazine (http://fortuneindia.com/2017/march/is-india-ready-for-ikea-1.10730) and applied the RBV lens to
it. The assignment provides a reference to ...See more
the story and summary, followed by analyzing the story with the RBV lens.
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