By definition, this means the number of single-page visits by visitors of your website. Bounce rate in terms of website traffic lets you know about the visitors who arrive on your website and leave without initiating any other action or event, like visiting a second page. He came, he saw and he went somewhere else. The visitor enters the website on the entrance page or the landing page. These visitors view only that single page and exit the site on that same page. For example, around 100 visitors read a particular news story yesterday, out of which 75 went to other pages while 25 did not. The bounce rate, thus, was 25%. Bounce rates are often used for measuring the performance of e-mails, websites, advertising campaigns, and particular landing pages. Bounce rate is measured in percentage.
Bounce Rate Event tracking – Below are top visitor actions that can be identified as a bounce from your site and typically signal that the visitor’s expectations were not met. - Clicks the back button – The visitor landed on your website and clicked on ‘Back’ and was redirected to the previous page. Hence navigated away from your website. - Closes the browser – The visitor saw your page/website - either found or couldn’t for the information they were looking for and closed the browser. - Types a new URL – The visitor typed in a different URL from your website and was redirected to a different page. - Does nothing – The visitor chooses to stay on the site and does no further activity.

Average session times out after 30min. - External link – The visitor clicks on a link to a page on an external website link. 2) Email Bounce Rate Bounce rate in terms of emails describes the percentage of email addresses in your subscriber list that didn’t receive your message. There are two types of email bounce - - Soft email bounce means that the intended email address is valid and has reached the recipient’s mail server. But it was temporarily rejected by the mail server due to reasons like - mailbox was full, a server was down etc. - Hard email bounce means that the intended email address in not valid or does not exist. And the message has been permanently rejected by the mail server.