The topic discussed in the attatchments below is of the course Management. Useful for the students of marketing and sales. The content in the documents below comprises of analysis of the brand Amul. Topics included such as Comparative methods for evaluating brand equity, Holistic methods for evaluating brand equity, etc.
Sharing a case study for the students of Marketing Management class for marketing and sales purpose. This case study can be used for project and examination purpose. The attatchment includes topics such as various aspects that triggered the need of stores for Apple and Benchmarks to evaluate success of Apple stores.
Case Study Analysis of “Starbucks" given below. The attatched pdf is formanagement students, studying marketing and sales as a subject. Content includes- Describe the ideal Starbucks customer from a profitability viewpoint. What would it take to ensure that this customer is highly satisfied? How valuable is a satisfied customer to Starbucks?#IIM