IMPORTANT HUMAN CHARACTERISTICS IN DESIGN

• Importance in design are perception, memory, visual acuity, foveal and peripheral vision, 

sensory storage, information processing, learning, skill, and individual differences.

• Perception

• Proximity

• Similarity

• Matching patterns

• Succinctness

• Closure

• Unity

• Continuity

• Balance

• Expectancies

• Context

• Signals versus noise

• Memory: Memory is not the most stable of human attributes, as anyone who has 

forgotten why they walked into a room, or forgotten a very important birthday, can 

attest.

• -Short-term, or working, memory.

- Long-term memory

- Mighty memory

- Sensory Storage