Drinkable Advertising

History has been a great example of how technological revolutions have always surpassed the expectations of mankind. Be it the invention of cellphones or the advent of laptops, there were many miracles that took place in the course of civilization. However, back in 2015, Coca-Cola reached the ceiling of technological miracles when it came up with the unique way of having a drinkable advertisement. People are able to connect with a brand in a better manner when it has something to offer which others cannot. Advertising by giving the customers a taste of its product 'Coke Zero', Coca-Cola went a step ahead in connecting with its customers.

Drinkable billboards, posters, tweets, scans - they left no stone unturned to connect with the people in a totally interesting and novel way! They partnered with Oglivy& Mather to come up with this creativity. Also, Shazam - a widely used application was used to match the water gulp sound frequency and "earn" a free coke!

It is indeed commendable how a company can come up with various ways of advertising and branding which not only markets the product but makes one feel special to consume the good.

Using technology in advertising is what everyone might do. But to do it differently is what only a few do. Back in 2015, this was definitely a major feat. However, with the upcoming days and improving technological inventions, we never know how competitive the advertising might get! Till then, as Coca-Cola says, “Next time you’re thirsty, drink an ad!”

References: http://www.creativeguerrillamarketing.com/guerrilla-marketing/coca-cola-creates-first-ever-drinkable-advertising-campaign/