Evolution of Marketing
Economic activity:Production and movement of goods from producer to consumer
Use of branding marks –cattle
Advertisement -1704
Information, Promotion not needed
Production orientation
Produce, shall get bought - Keep the plants loaded
Little or no emphasis on customers

Evolution of Marketing Contd.
Sales orientation
Sales volume focus
Sell what the plants manufacture
Advertising/promotional schemes
Customer orientation
Customer's need is central
Product development process looked from customer perspective
Appearance of consumer goods –branding/marketing

Market orientation
All activities aimed at customer
CEO is the driver
Relationship orientation
Creation and maintenance of relationships with customers and suppliers
Value-addition
Augmentation of product with services
Societal orientation
Ethical issues
Green issues