Jashan Sidhu Jashan Sidhu

The Internet is flooded with numerous trackers, advertisers & unwanted beacons placed on the web by advertising & information selling companies that are interested in your activity, including Google & Facebook. And we don’t know how they collect that information, use that information & even what that information consist of. So, here we are with answers to these numerous question and also how to block them if they affect your privacy.

Why companies track your activity?

Of course, they do it for money, they collect information about us & our interests then use that information to present some ads related to stuff we like and on the sites we visit. And there are now pop-up ads, ads with music and so on, there are many types of ads, but all have a common target to gain audience’s attention; to gain YOUR attention.

How do they do that?

They are just like e-drones that move along your every click, keeping an eye on all your internet activity. Remember, when you just checked an item on an e-shopping site and at just next site you will see numerous ads related to that item? This works according to due to their strategy to make you see the things again and again, and convince you to buy them. Even most of the Internet users feel anonymity while browsing, yet their extensive personal information is getting collected within seconds of your clicking on a site.

Did this really affect us?

If we read the Google’s privacy policy then we will find that this information consists private information including telephony log information,  device-specific information, cookies, name, email address, telephone number or credit card etc. And if we see how Google use that we can get a little satisfaction, but Internet is full of many other trackers beside the normal advertisers that can really affect your personal life & privacy.

How to stop/ block them?

Blocking any kind of trackers on the Internet is very easy with the help of this easy to use some software that have an ability to cull over 1,900 trackers and 2,300 tracking patterns. We can find a lot of software like that on the web, but I recommend you that you should always read the “Privacy Policies” rather than just ticking the box that says, “I have read and agree to the terms & conditions.” and you will face less crisis and will also tackle a lot of them. If you still have a problem, you can use software like Ghostery, Disconnect or Lightbeam.

Jashan Sidhu

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