IIM Indore- Harrah's Entertainment Case study available in the attatchment below. Useful for students of business, studying the subject business administration. The case study includes Situation Analysis, Problem Statement, SWOT Analysis, Alternatives, Solution, etc.
Case Study Analysis of “Volkswagon of America" given below. The attatched pdf is for business students, studying business administration as a subject. Content includes- IT Organization Structure at Volkswagen, Choosing the Right Projects to Fund, Current Systems (Pros and Cons), Current Problems, Recommendations,etc.
A marketing environment is divided into micro environment, macro environment and meso or intermediate environment, which are affected by internal and external factors. An organization must be able to understand and assess their marketing environment. Since the last decade of the twentieth century, marketing environments have been greatly affected by a boom in information technologies and internationalization, as customers worldwide rely increasingly on the Internet for information and their consuming behavior. This has brought to the fore opportunities and complications, such as growing concerns about personal privacy online and Internet theft.