IIM Kashipur Avinash Kumar Pankaj

It is solution of the case study given by viden.io to make the platform sustainable in colleges and at the same time smoothen the difficulties faced while using the platform.

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IIM Indore- Harrah's Entertainment Case study available in the attatchment below. Useful for students of business, studying the subject business administration. The case study includes Situation Analysis, Problem Statement, SWOT Analysis, Alternatives, Solution, etc.
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A marketing environment is divided into micro environment, macro environment and meso or intermediate environment, which are affected by internal and external factors. An organization must be able to understand and assess their marketing environment. Since the last decade of the twentieth century, marketing environments have been greatly affected by a boom in information technologies and internationalization, as customers worldwide rely increasingly on the Internet for information and their consuming behavior. This has brought to the fore opportunities and complications, such as growing concerns about personal privacy online and Internet theft.
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