Tax aggregators Technology alters the way in which the economy operates, however change in the Taxi service sector is seem to be a rapid one. App-based services had a 4 fold impact on the economy. These are dealt in brief below: 1. Customer centric model: Customer can hire a cab at the rate of an auto and he can ride with comfort. This comfortability and affordability had brought these app based services more closer to the customer. 2. Novel opportunity for business class: Relatively flexible terms and conditions in the business and also more autonomy with respect to radio cab services coupled with the higher margins for the taxi owners, which resulted in attracting more businessmen towards these ventures. The number of taxi owners who are being part of this are increasing and at the same time there is an increase in competition among app based services providers. This may lead to decrease in the profits of taxi owners, which takes away the economic advantage of the taxi owners and affect the whole business model. 3. Distorting the traditional market: Rapid change in technology is not only a boon for many, but also a destruction factor in the economy. App based service providers have a comparative advantage in the form of low capital costs. Predatory pricing by them has been distorting the informal market as well as the radio cab service providers. Ola and Uber are two major players in india in taxi business. The major stakeholders are customers, taxi drivers. Driver’s perspective : The taxi service in india has given life to many people. Traditionally it was either bus or autorikshaw. With the introduction of this business in india, the number of job opportunities created for below middle class people has increased. Compared to other means of transport, the amount that taxi drivers earn is very high. They have hikes based on the no.of trips per day along with a fixed component which makes life easier for them. On the other hand, this variable pay increases the eagerness to earn more. There are many taxi drivers who ride the taxies day and night to earn more. The policies provided by the company are such that they get pay based on the no.of trips. This might sometime lead to the disappointment of the drivers. Especially when their co-driver earns a lot or gets more no.of bookings and ratings. Customers Perspective: “A comfortable journey is just a click away” is how exactly customers perceive cabs now. There are days when people had to know the schedule of a particular no. of bus, which route it goes etc. They had to bear with all sorts of delays in journey because there was no proper alternative to choose over. Bargaining for prices was a major concern for most of them. Easy cheating was possible and people were very skeptical. There is no place as such where people can express their regrets or complain for justice. There was never a proof of fair. The entire system lacked transparency. On the other hand Security is the main concern for almost all the customers now. The no. of rape cases being reported across india runs a shiver in the spine of customers. Also sometimes the uncertainty in cab booking and arrival, trips getting delayed or cancelled, makes people think in a skeptical fashion. Surge pricing is one more problem that customers face in this business. Sometimes the demand is so high that one has to pay 4 fold price. Lack of Taxi’s at times can lead to frustration and distrust too. Ethical responsibilities of taxi aggregators: Taxi aggregators should give decent incentives to the drivers for the work they do. It is quite common in this industry for predatory pricing which is charging low price for the service till the competitors exit from the business.This is against the anti-competitive law of India. It affects the healthy competition exist The taxi drivers should remain loyal to the customers and not try to cheat on them. The entire security of the passenger is there in their hands and they should be responsible for that. They should treat a customers’ emergency as their own emergency and try to help them reach their destination on time. Any inconvenience of the customer should be handled by the drivers accordingly. Surge pricing should be properly limited and customers should not be charged exorbitantly high prices. Ethical responsibilities of Stake holders: Understand the business and support the taxi aggregators until they are justifiable in their activities. Customers should not unnecessarily make bookings and then cancel leading to inconvenience of taxi drivers and indirectly the taxi aggregators. In case of any inconvenience they should take the proper approach such as logging into their website or app and then registering a complaint. The new feedback system should be put into best use. Taxi Aggregators extent of meeting responsibilities: The taxi aggregators have made sure to engage customers via proper discount channels, though they made huge losses. Also, drivers incentives have been more to keep them engaged and not run to competitors. Feedback mechanism is in place with although a very high response time. Towards environments, some aggregators have agreed to comply by the rules and regulations set by the local governing body. Stakeholders extent of meeting responsibilities : Customers have responded very well for the service provided by not bargaining and troubling . Payments to the service have been on time. Drivers themselves have stood against any crime they see in the industry. Everyone complied with the rules of the system and thus ensured smooth service. Traffic rules have been followed with utmost care and standard have been set in terms of the same. Benefits of demonstrating ethical responsibility : Demonstrating higher levels of ethics and setting up a standard in the same has now become a differentiating pattern in the industry. This increases the loyalty of the customers towards a particular aggregator. Also people have started building trust on these apps for smooth experience. Drivers, if comply by the rules and less rejections of requests, then they may be able to earn incentives as well as good feedback by the customers. If aggregators follow ethics, the safety, transparency and comfort ability of taxi travel in India will increase and which will benefit not only the aggregators but the full society.
Sony Online Enterprises Situation analysis: Sony online Enterprises (henceforth SoE) previously released an online game EverQuest I. Now it is planning to launch an advanced version namely Everquest II. Though SoE was anticipating high profits and favourable customer response with this new product, SoE had some possible legal issues looming against SoE. In the recent past, in Tampa Florida, the ever quest game was implicated in the death of a young child when the father threw the child into a closet after the child’s crying had interrupted his game playing. The report below analyses whether or not, SoE is justified in releasing it. Detailed analysis : Playing video games is a natural trend observed in people nowadays. The advanced graphics and latest technologies attract people of all age groups to this gaming world. Video games are easily blamed by the media and some experts as the reason why some young people become violent or commit extreme anti-social behavior. “Video games change your brain,” according to University of Wisconsin psychologist C. Shawn Green. Playing video games change the brain’s physical structure the same way as do learning to read, playing the piano, or navigating using a map. Much like exercise can build muscle, the powerful combination of concentration and rewarding surges of neurotransmitters like dopamine strengthen neural circuits that can build the brain. Though it might seem like it is the person’s responsibility for whatever actions he/she does, the fact that SoE’s online game has a significant role and is responsible in part for death, abuse or other personal emotional damage to people. Investigation: The authorities should double check the situation and the role that SoE has in the current scenario. Proper investigation should be carried out as to which component of the game would have had huge involvement and impact on a person’s mental state. They should also analyse the impact of their upcoming decisions on the profits earned by the company. Be Responsible: The company should come forward taking up this responsibility of ensuring quality and certified products. Recent studies indicate that there are new ways of analyzing the mental impact caused by games. Company should find such laboratories or technicians who can analyse and give them necessary results. Be Accountable: Though the company directly has no involvement in the death/ damage of people, it should show customers that it is accountable for whatever has happened. This will strengthen the bond that company and customers share, increases the loyalty quotient and helps in strengthening the bondage. Show Justice: Justice is about “making things right” and leaders must act justly whenever they notice injustice in the team, community, church or organization. If at all in investigation one gets to know that it is purely our fault, the company should be ready to accept this and be ready to face people to answer a few questions. Showing justice enhances the respect for the brand or company. Make sound and timely decisions: Use good problem solving, decision-making, and planning tools. Though we react in an appropriate manner, we might delay our decisions. It is important to make a note that decisions are valued when they are taken on time. Announcing deep gratitude one year after the person’s demise makes no sense. If we realize that there is some mistake from our side, it is necessary that we decide on what action to be taken as quickly as possible. It is also important that we dont not make bad decisions in haste. A proper thought must be given and sound decisions are to be taken Set the example Be a good role model for you employees in dealing things like this. They will believe what they see - not what they hear. Preaching doesn’t help in a corporate environment. An hour long speech might just turn completely irrelevant to people who have no intentions of paying attention. But definitely people will remember the way you behave and deal things. Be an example as leader with balanced thoughts and high levels of responsibility. One must know how to lead by example. Measures to be taken : 1> Take a break in production, understand the new requirements to be done and then proceed.Understand if any changes are to be made to the software before coding. Avoid production of multiple copies without changes to reduce the losses. Take a break and then proceed accordingly. 2> Admit the mistake and take necessary action such as change in visuals to create lesser impact and involvement of brain. In this case the necessity of revised code with reduced intensity of graphics and game layout might help reducing the effect on players mind. 3> During allegations, handle media properly. The kind of behavior shown before media plays a very important role in determining the company’s future. Media is a very interesting field where the quest for interesting news always exists. Every player in this field aim for TRP ratings on television. Do not make damaging statements that would lead to bad headlines on a daily newspaper or television channel. 4> Peace agreements have to be made and compensation should be given to families affected by the game. Do not rage the anger among damaged family members. Try to solve things with discussion. Try and make them understand that it is not completely company’s fault. If there is a requirement of any compensation, try giving them that in order to avoid bad image. 5> Do not defend our stance bluntly. Back it up with reasons so that the brand image is maintained. Taking any side and staying strong will create problems either from people’s side or company’s side for sure. The ultimate goal should be to preserve the brand image that has got built up after years of effort. 6> Advertise the precaution of “High involvement or mentally intense ” game along with the gaming software. Also if possible mention the ideal conditions where and when this game has to be played. This might help people make planned choices and let them not blame company later. 7> Keep your people informed. Know how to communicate with your people, seniors, and other key people within the organization. Everyone should stand on the same opinion and report the same to outside people or media. 8> Ensure tasks are understood, supervised, and accomplished. Communication is the key to this responsibility. This will always help in solving the problem in the best possible fashion.