marketing environment
A marketing environment is divided into micro environment, macro environment and meso or intermediate environment, which are affected by internal and external factors. An organization must be able to understand and assess their marketing environme...See more
nt. Since the last decade of the twentieth century, marketing environments have been greatly affected by a boom in information technologies and internationalization, as customers worldwide rely increasingly on the Internet for information and their consuming behavior. This has brought to the fore opportunities and complications, such as growing concerns about personal privacy online and Internet theft.
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