McDonald's Corporation is the world's leading company in the fast food industry. It has over 31,800 flagship restaurants serving nearly 50 million people each day in more than 119 countries worldwide. Recently in 2003, the corporation has dramatically altered the course of its business by refocusing on the disciplines of operations excellence and marketing leadership, which are said to be the characteristics of customer satisfaction. This shift in their business operations was the first step towards creating sustainable, profitable growth at McDonald's. McDonald's serves about 50 million people each day. It has been integrated in their management to prioritize customer satisfaction. They are intent in improving the experience of each and every one of these 50 million people that they serve everyday. It must be noted that customer satisfaction has always been the key in the success of any service-related industry such as fast food as exceptional service has the power to differentiate one corporation from another. One of the corporation's efforts in speeding up their service is through automated beverage dispensers which drop and fill the right-size drink cups as orders are keyed into the register. This innovation has simplified their operations, sped up their service, as well as satisfied their customers in the provision of quick service. Also, the corporation is aimed at pleasing their customers through treating them equally without regards to their status or anything else that discrimination can be based on. Aside from the corporation's quick service and its universal friendliness to the customers, the corporation has also approximately 2,800 employees who provide a wide variety of support functions to the thousands of McDonald's restaurants around the world through a network of divisional, regional and local-country offices. 

In terms of their treatment towards their employees, the corporation also has this initiative of satisfying their employees through a benefits program that is designed to attract, energize, reward and retain talented and capable people who will be able to produce superior business results and enhance the corporation's leadership position in the fast food industry. McDonald's has realized that satisfied employees will become motivated in their work; hence, there will be maximization of productivity as their employees will be able to satisfy their customers in giving them exceptional service.