National Instruments_ODC
National Instruments Limited is a public...See more
sector company with 70 years of experience in manufacturing radar units. It has 12 product lines and 3 variants per line. Due to the recent deregulation more private sector firms are expected to enter the market. The growth in the sales of the company has been stable over the past few years whereas the industry sales continue to show steady growth. It is speculated that the new competitors will bring in new products and new features.
There are 4 departments; HR, Marketing, Manufacturing and Finance.
All the General Managers from these departments have different perspectives of the problem. The MD wants the managers to come up with a solution to keep up with the dynamic market scenario and propose a change strategy with the help of the OD Consultant.
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