Knowledge - 'Perception in Consumer Behaviour'

Perception in Consumer Behaviour

Perception is defined as:

The process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world.

Perception is a process whereby sensory cues and relevant p...See more

ast experiences are organized to give us the most structured, meaningful picture possible under the circumstances.

Perception is never just point-for-point representation of the stimulus field but includes objects, relationships, and points of special focus. Often, in fact, parts of stimulus field are ignored, distorted, exaggerated, or otherwise changed to make a more stable and meaningful whole.

Added: 5 years ago