Retail management slides
Retailing is the set of activities that adds value to the products and services sold to
consumers for their personal or family use.
• Retailing encompasses the business activities involved in selling goods and
services ...See more
to consumers for their personal, family, or household use.
Sharing a case study for the students of Marketing Management class for marketing and sales purpose. This case study can be used for project and examination purpose. The attatchment includes topics such as various aspects that triggered the need of stores for Apple and Benchmarks to evaluate success of Apple stores.
Case Study Analysis of “Starbucks" given below. The attatched pdf is formanagement students, studying marketing and sales as a subject. Content includes- Describe the ideal Starbucks customer from a profitability viewpoint. What would it take to ensure that this
customer is highly satisfied? How valuable is a satisfied customer to Starbucks?#IIM