Knowledge - 'Service Blueprinting: A Practical Technique for Se'

Service Blueprinting: A Practical Technique for Se

The article proceeds as follows. First we present conceptual and managerially relevant issues that
serve as foundations as well as motivations for why blueprinting is so useful in the current competitive
environment. Second we descri...See more

be the foundational components of service blueprints. We then provide
data in the form of five case studies showing the versatility and usefulness of service blueprints across
industry and application contexts. We conclude with a discussion of general insights for service
innovation practice and for cross-disciplinary research on service innovation.

Added: 5 years ago