Swachh Bharat Mission

The campaign launched by Hon. Prime minister Shri Narendra Modi synergises with the ceramic tiles industry and Sanitary ware industry. The campaign focuses on building toilets all around the country; ensuring hygienic sanitation for everyone, especially women and children.

Since the Independence Day Speech mentioning “Swachh Bharat Abhiyan” in 2014, share prices of Cera Sanitaryware Ltd has risen 33.9%, Somany Ceramics Ltd 41.8%, Kajaria Ceramics Ltd 23.2% and HSIL Ltd 10.9%, sharply outperforming the benchmark Sensex, which added 7% in the same period. This shows the industry’s confidence in the campaign to boost their sales and demand. 

The campaign has raised the demand for Indian style toilets, hence there is more scope for local manufacturers to fulfil the demand, and Chinese manufacturers will not eat away their share.