SWOT Analysis of Pizza Hut

Strengths:

a.       Brand name: It has been around for more than 50 years now and is a well-known brand. Pizza hut has a Premium positioning in customers’ mind because it was the first entrant to start pizza franchise in India.

b.      Flexible and big menu: Pizza Hut has a large pizza menu providing customers with many options. Apart from pizzas, it serves a variety of food such as pasta, wings etc.

c.       Sustainable advantage: Pizza Hut maintains excellent ambience in the outlets and serves high quality of food, due to which it charges higher prices. This, in turn, helps them earn good margins.

d.      Sound financial situation and international turnover: It is a part of the largest restaurant chain in the world with over 20000+ franchises.

Weaknesses:

a.       High price: People like to eat low-cost pizzas and look for cheaper options available.

b.      No presence in small cities: In order to maintain its brand image, pizza hut is losing the turnover that it can generate by being present in small towns.

Opportunities:

a.       Increase digital presence: Pizza Hut does not have a very strong presence on digital platforms. It should spend more on online/ social media marketing.

b.      Expansion: Get into Tier II cities where it can serve more customers.

Threats:

a.       Too many competitors: Threat from the competition can decline the market share for Pizza Hut