Manu Kamboj-IMT Ghaziabad

Technology has played an important role in improving and expanding education worldwide. Website is one of the technological tools that enable the companies to share the educational data with the rest of the world with much clarity and faster pace. Online education is one of the biggest revolutions in contemporary education which facilitate students in gaining knowledge at any point of time.

Viden.io is about creating, sharing and discovering knowledge with people around you. It is an interactive global knowledge repository, where knowledge is created, edited and managed by its community of users. The community include students, teachers, CEOs, bureaucrats; anyone with an area of expertise can publish their knowledge on the platform.

Two months back from now, I got the opportunity to work on a live project with Viden.io. I played the role of Brand Manager and Sales Manager among my fellow colleagues and the work included managing and enhancing the presence of Viden.io platform in my institute i.e. IMT Ghaziabad. Some of the responsibilities that I performed during my tenure were User acquisition, Prospect management and Content generation. I, as a Campus ambassador had to promote the platform among my colleagues. This involved the search and analysis of platforms and other resources through which the promotion of the platform could be done. Also, reassurance need to be done whether the promotion and communication was effective in terms of spreading awareness about the platform.

I was also required to keep a regular tab on those students who have performed exceptionally well academically or in various competitions. Regular interaction with these students was required as they were the major source of quality content generation for the platform. Also, it was equally important to retain these students for future content generation because it is always convenient to take out content from an already acquired user rather than acquiring a new user.

With all these roles and responsibilities, the learning was immense. During the project, I developed my interpersonal skills that help me work under tight deadlines and limited resources. The work also gave me the understanding of several sales and marketing concepts. For example, I started giving incentives to the users who used to create and publish more than two contents per week.

Some of the feedbacks that I got from the users of the platform:

“It is really good to see that the work that I publish is helping people and benefiting them in their curriculum. Also it is helping me personally to complete my assignments by having a look at the work uploaded by others”

-          Yuvraj Bhatia, IMT Ghaziabad

“Viden.io is a great platform. It helps me the share the knowledge that I gain in the classroom daily. Whenever I need to refer some online material, I now prefer using Viden.io”

-          Divyam Varshney, IMT Ghaziabad

“The thing that I liked the most about the website is whenever I upload some of my work, it is being greeted. I can see my picture on the homepage of the website which gives me a feeling that I am a valuable content creator for the website.

-          Preet Inder Singh Kahlon, IMT Ghaziabad