Knowledge in brand prism

Brand prism

Marketing , Brand management

Brand Reinforcement

A presentation on brand reinforcement from the subject of brand management in the domain of marketing to understand how customers stick to a particular brand over a period of time and what makes them recognise and recall the brand in the time of need.

Brand equity in brand management in marketing management

A presentation on brand equity to understand how customers perceive a brand and how it influences the buying behaviour.

Planning,Benifits of Planning,Nature of Planning,Limitations of planning

Planning, Benifits of Planning, Nature of Planning, Limitations of planning All planning related topic Covered in THis pdf .