Knowledge in Broadcast Journalism

News media buisness

News media businesses can no longer rely solely on making money from traditional advertising and must embrace the multiple commercial opportunities from online, according to magazine publisher and broadcaster Andrew Neil. The Press Holdings chairman, BBC presenter and former Sunday Times editor said the changes sweeping the media industry were "transformative and revolutionary" and that traditional ways of making money had all but eroded as increased competition and the explosion of online media erodes the exclusivity of advertising deals. Speaking at today's SIIA Global Information Industry Summit in London, Neil said that the internet was not a threat to the traditional printed media companies, but an "essential" opportunity to diversify and ultimately save them. "Sensible newspaper and magazine publishers do not see online as a threat or something they have to do because 'it is the future, so let's do it and grit our teeth'," he said. "Offline publications are still necessary for brand building and because people still like to hold a newspaper or particularly a magazine. But the revenues for that are in decline as search engines make classified ads increasingly irrelevant." Neil pointed out that his magazine websites (- he is also chairman of ITP Publishing, the Gulf's largest magazine publishers) were visited mainly by people who also read the print version and visit the site "for the additional material that is only online". He said The Spectator, owned by Press Holdings, had achieved great success with its Coffee House network of blogs, which has 200,000 unique users a month and will contribute "20 per cent of the bottom line" this year in terms of revenue. He also pointed out that the one of the biggest spikes in traffic for was around 10am every day, when the print readers had finished their Daily Telegraph and wanted to know what else its journalists were doing. "You now need to use online to do a whole host of things that you just could not before," he added. "It ceases to be an either-or situation." Neil admitted the going was tough for the media in a multi-platform world with complex revenue streams but it was, for him at least, "a lot more fun". He contrasted the UK market with the US, in which newspapers are run by big city monopolies that are unused to competition and "run for the journalists and not for the readers". In the UK many mainstream publishers grasped the need to diversify early on: "Most trends like this begin in the US but in this trend the British media are particularly much ahead of them," he said. "British newspapers have always been used to competition: it's the most competitive newspaper market in the world bar none."


This is a complete guide for making you understand how journalism can be taken up as a career , and what it demands from you . It is anevolving career with challenges and excitement, as well as creativy and a presence of mind.



Media and Entertainment Overview

Media and Entertainment Overview

Re-imagining Indias M & E Sector

Re-imagining Indias M & E Sector

Vigilance Awareness Week Coverage

Vigilance Awareness Week Coverage by a Hindi Daily of Ranchi. The picture alongwith the writeup shows the students and faculty.

Radix in TOI

This is a media coverage done by Times of India. It discusses about the inauguration of RADIX with the VUCA world theme. Also the write-up talks about the key speakers who will be a part of the event.

What is scientific temper and it's development in India?

It's basically a first chapter (summary) of Contempary India book which is required for a journalism course atleast in IP University.In this chapter you will get to know how concept of scientific temper comes in India and about it's development.

Overcoming Challenges

Everything we are currently experiencing in our lives comes about in order to assist us in evolving to a higher level of consciousness.Even what we now perceive as bad,sad,negative or upsetting is here to assist us in seeing life in a more peaceful,forgiving and loving way.Each one of us is shaped into a distinctive cut of stone,giving way to different grades of clarity and colour,making us rare,valuable,and uniquely our own.Personal challenges encourage us to grow as an individual and make better choices for a brighter future. In life,we came across many challenges let it be your worries,fears,the day-to-day obstacles,reality of financial aid,relationship issues or impulsiveness.If we are born in this world then we need to face these obstacles to lead in life.In our lifetime we experience tough and difficult challenges.Bad things do happen,but how to respond them defines the character and quality of both,the person and life.A person can choose to sit in perpetual sadness,immobilized by the gravity of loss,or can choose to rise from the pain and treasure ,the most precious gift one can receive. Sometimes these challenges become unbearable,especially when the odds are against you.However,going against all odds is something everyone is capable of doing,and to overcome these challenges everyone needs to have a “never quit” attitude in life.If we develop it,we’ll overcome quite a bit. Nobody is perfect but they are surely near to perfection,you may encounter many defeats,but you must not be defeated for sure.In fact,it may be necessary to encounter the defeats,so you can know who you are,what you can rise from,how you can still come out of it.Many people all around the world face challenges and obstacles in their daily life and we all are victims of these challenges. As one of the most notable and accomplished football coaches in history,Vince Lombardireally knows what it means to overcome challenges.He’s one of the most successful coaches in the history of American football as head of coach of the Green Bay Packersfrom 1959-1967 and the Washington Redskins in 1969. If you have a positive attitude and constantly strive to give your best effort,eventually you will overcome your immediate problems and find you are ready for greater challenges.Challenges are what make life interesting and overcoming them is what makes life meaningful.


Contains all C-programmes regarding C-lab of Btech 1st sem of R15 regulation.

Interfacing ADC ,DAC,LCD chips

This PDF was given to our seniors by senior expert faculty.It includes all the information about interfacing ADC chip,DAC chip, flowcharts,LCDs,command codes etc.

Electronics Devices & Circuits | Analog Devices & Circuits | 3rd Semester | 2nd Year | KIIT UNIVERSITY

Total Package of Electronic Devices and Circuits | Analog Devices and Circuits | Analog Electronics and Circuits notes especially for KIIT students. ................................ #NOTE FOR DOWNLOAD:: After downloading there maybe an error in opening pdf's. Go to the file location and rename the pdf and give the extension part i.e. ' .pdf ' .