Knowledge in Business Intelligence and Analytics

Forecasting

This is a brief on the Time Series method of Forecasting.

Discrete Choice Analysis

The modules talks about how Discrete Choice Modelling is done. 

Maersk Line Case

Maersk Line Case - Key takeaways

What is (B2B) Marketing

What is (B2B) Marketing - Basics to detailed definitions

Arrow Electronics, Inc. Case

Arrow Electronics, Inc. Case Analysis

FormPrint Ortho 500

FormPrint Ortho 500 Factors affecting competition, product development and market requirements in the 3- D market

Cumberland

Cumberland CAse Analysis What’s your price for the curled metal pads? Why? 

Analysis of Marketing Strategy of Maersk

Maersk had I million fans on Facebook, 40,000 followers on Twitter, and 22,000 on Instagram.They were also active on other social media like LinkedIn, Pinterest and Google+ and had a social media home base called Maersk line social that published articles and stories about the company in a less formal manner. All these were achieved in less than $100,000. Maersk line won the community presence in social media award and European Digital communications award in 2012 and the prestigious Social media campaign of the year.

Impact of the Internet on the Arrow Case

Impact of the Internet on the Arrow and its salesperson

Factors are affecting competition

Factors are affecting competition, product development, and marketing requirements Should FormPrint, a leader in high-end 3D medical printing systems, enter the low-end segment of the market with the Ortho500?