Knowledge in Market research

Change Management Study

Change management is a systematic approach to dealing with the transition or transformation of an organization's goals, processes or technologies. The purpose of change management is to implement strategies for effecting change, controlling change and helping people to adapt to change.

Marketing - Study on Pencil

A pencil is an implement for writing or drawing, constructed of a narrow, solid pigment core in a protective casing that prevents the core from being broken and/or marking the user's hand. Pencils create marks by physical abrasion, leaving a trail of solid core material that adheres to a sheet of paper or other surface. They are distinct from pens, which dispense liquid or gel ink onto the marked surface. Most pencil cores are made of graphite powder mixed with a clay binder. Graphite pencils (traditionally known as 'lead pencils') produce grey or black marks that are easily erased, but otherwise resistant to moisture, most chemicals, ultraviolet radiation and natural aging.

e Banking - Online Banking

Online banking, also known as internet banking, is an electronic payment system that enables customers of a bank or other financial institution to conduct a range of financial transactions through the financial institution's website. The online banking system will typically connect to or be part of the core banking system operated by a bank and is in contrast to branch banking which was the traditional way customers accessed banking services.

Marketing - Facebook vs Google

Until recently, many advertisers viewed Google AdWords and Facebook Ads in an adversarial way. The two companies’ long-standing rivalry, often dramatized by technology media outlets, was taken as irrefutable evidence that the two platforms were in direct competition with one another, and that it was necessary for businesses of all sizes to make a difficult decision about which platform was right for their needs; a false dichotomy that remains confusing and misleading to those new to online advertising.

Marketing - Study on Radio and its History

Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmitter connected to an antenna which radiates the waves, and received by a radio receiver connected to another antenna. Radio is very widely used in modern technology, in radio communication, radar, radio navigation, remote control, remote sensing and other applications. In radio communication, used in radio and television broadcasting, cell phones, two-way radios, wireless networking and satellite communication among numerous other uses, radio waves are used to carry information across space from a transmitter to a receiver, by modulating the radio signal (impressing an information signal on the radio wave by varying some aspect of the wave) in the transmitter.

Marketing - From Eliza to Alexa

Chatbots are all the rage. But the truth is, they’ve been here for most of our lifetimes... ...with the first having been invented in the 60s and now serving as the basis for modern bots. What’s different is that they’re being cast into new platforms like Facebook Messenger, Slack, Outlook, and Skype, and augmented more and more with artificial intelligence and machine learning. Chatbots – or chatterbots – used to be exclusively embedded into smart devices, but can now be expanded across mediums, whether chat or voice based. The emphasis on business use cases that dominated the spotlight in the Spring of 20161 has awakened more and more busi-nesses (and developers, some 10,000 and counting) to the opportunity.

Study On Indian Railways

Indian Railways (IR) is India's national railway system operated by the Ministry of Railways. It manages the fourth largest railway network in the world by size, with a route length of 67,368-kilometre (41,861 mi) and total track length of 121,407-kilometre (75,439 mi) as of March 2017. Routes are electrified with 25 kV AC electric traction while 33% of them are double or multi-tracked. Indian Railway (IR) runs more than 20,000 passenger trains daily, on both long-distance and suburban routes, from 7,349 stations across India.The trains have five-digit and four-digit numbering system. Mail or Express trains, the most common types, run at an average speed of 50.6 kilometres per hour (31.4 mph). Most premium passenger trains like Rajdhani, Shatabdi Exp run at peak speed of 145 km/h (90 mph) with Gatiman Express between New Delhi and Agra touching peak speed of 160 km/h (99 mph). Indian railways has also started a pilot project by the name of "Train-18", with successful trials between Delhi-Katra and Lucknow-Delhi and clocked maximum track speed of 180 km/h (112mph). In the freight segment, IR runs more than 9,200 trains daily. The average speed of freight trains is around 24 kilometres per hour (15 mph). Maximum speed of freight trains varies from 60 to 75 km/h (37 to 47 mph) depending upon their axle load with container special running at a peak speed of 100 km/h (62 mph). The first railway proposals for India were made in Madras in 1832.

Digital Marketing

some of the most important things to note digital marketing is a way to make do understand the Algorithm of an Specific Social Media Platforms

Social media marketing important points

Some of Important point people should know about DIGITAL Marketing and Social Media Marketing

Customer related services

Customer related problems regarding Social Media Marketing

cones and pyramids

Cones and pyramids

Deodorant Marketing Strategy

Deodorant market in India & marketing strategies for becoming a market leader