Knowledge in Marketing and Sales
Honda Amaze PPT
It discusses about the brand Honda, its origin,game plan, global market presence and its share.It includes Segmentaion,Targeting and Positioning process of the brand alons with its geographical spread#NMIMS
Rahul Dugar
Lifebuoy PPT
This ppt gives information about Lifebuoy brand,its products.world market share, segmentaion,postioning and marketing. It also includes various branding campaigns and the brand building strategies of the company#NMIMS
Maggi Soups
An in depth marketing study of one of India's most loved brands. It includes consumer perception, types of problems they face and market analysis #Marketing Analysis #NMIMS
Marketing Segmentation
the study includes details about demographic segmentation and behavioural segmentation#NMIMS
Cadbury
this clip includes consumer behavioural analysis of cadbury India and description about all the cadbury brands available.#NMIMS
Competitive strategies
details about competitive strategies and challenger strategies being adopted by Micromax and Samsung are included in this knowledge#NMIMS
Cafe coffee day marketing strategy
It desctibes brief history of CCD and various positioning of Cafe and determining the competitor postition#NMIMS
Pulkit Mehra
Nike
It includes competitive strategies,behavioural analysis and market share of Nike company#NMIMS
Nescafe
The postioning strategies and brand management techniques of Nescafe brand along with segmentation,targeitng and positioning strategies are desrcibed in this knowledge#NMIMS
Product Positioning Strategies
A brief introduction to the product positioning strategy of natural icecreams, how to place a product, Cross Tabulation With Hierarchy, Relational Representation of Cross-tabs, Online Analytical Processing Operations, etc.
Hallmarks of Scientific research
It describes scientific research,its features adn methods of prelimnary information gathering and hypothetico deductive method#NMIMS
Raghav Bhattad
IMC
Know about advertising,narketing, public relations and IMC planning process through this knowledge#NMIMS