BRAND EQUITY ANALYSIS OF AMUL
The topic discussed in the attatchments below is of the course Management. Useful for the students of marketing and sales. The content in the documents below comprises of analysis of the brand Amul. Topics included such as Comparative methods for evaluating brand equity, Holistic methods for evaluating brand equity, etc.
Retail store management_Adidas Store
Attatched below is a report of the company Adidas and it's store. Can be used by management students, studying subject marketing and sales. Including topics Overview of the Organisation, Retail format, Promotional strategy, Usage of technology, Consumer aspects & Customer Relationship Management, etc.