Knowledge in Marketing

Marketing - 5 forces of Porter

Porter's Five Forces Framework is a tool for analyzing competition of a business. It draws from industrial organization economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness of an industry in terms of its profitability.

Marketing - Consumer Behaviour

Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities.

Fashion Designing-Study of Apparel Marketing & Manufacturing Process Part-A

Study of Apparel Marketing & Manufacturing Process Part-A Here we learn about :- Marketing Channels and Marketing

Marketing - Advertisement

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services.

Marketing - Baskin Robbins

Baskin-Robbins is an American chain of ice cream and cake specialty shop restaurants. Based in Canton, Massachusetts, it was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California. It claims to be the world's largest chain of ice cream specialty stores, with 7,500 locations, including nearly 2,500 shops in the United States and over 5,000 in other countries as of December 28, 2013. Baskin-Robbins sells ice cream in nearly 50 countries.

Marketing - Competitor

Competition arises whenever at least two parties strive for a goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game). It is, in general, a rivalry between two or more entities: animals, organisms, economic groups, individuals, social groups, etc., for group or social status, leadership, profit, and recognition: awards, goods, mates, prestige, a niche, scarce resources, or a territory.

Highway Drainage System

Highway drainage consists of removing or controlling surface water and subsurface water away from the road surface and the subgrade supporting it. Part of the rain water flows on the ground or road surface, while the other part percolates into the ground and reaches the ground water table, raising its level

How to make proper project

STEPS OF MAKING PROPER PROJECT. Research is defined as a careful consideration of study regarding a particular concern or a problem using scientific methods. According to the American sociologist Earl Robert Babbie, “Research is a systematic inquiry to describe, explain, predict and control the observed phenomenon.

Marketing - Market Segmentation

Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.

Marketing - Report on Maggi

MAGGI - REPORT The company originated in Switzerland in 1884, when Julius Maggi took over his father's mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meals to the market, and followed up with a ready-made soup based on legume meals in 1886. After that Julius Maggi introduced bouillon concentrates, first in capsules, then in cubes. In 1897, Julius Maggi founded the company Maggi GmbH in Singen, Germany.

Marketing - Chapter two

Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers. With its focus on the customer, marketing is one of the primary components of business management.

Marketing - Chapter one

Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers. With its focus on the customer, marketing is one of the primary components of business management.