Knowledge in Marketing
Nestle - Report and Study
Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenues and other metrics, since 2014.
Kuldeep Sharma
Pharmaceutical Industry
The pharmaceutical industry discovers, develops, produces, and markets drugs or pharmaceutical drugs for use as medications to be administered (or self-administered) to patients, with the aim to cure them, vaccinate them, or alleviate the symptoms.
Marketing - Positioning
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix. Once a brand has achieved a strong position, it can become difficult to reposition it.
Marketing - Sales Promotion
Sales promotion is the process of persuading a potential customer to buy the product. Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely suitable as a method of building long-term customer loyalty. Some sales promotions are aimed at consumers.
Report - Srilankan Airlines
SriLankan Airlines is the flag carrier of Sri Lanka and a member of the Oneworld airline alliance. It is currently the largest airline in Sri Lanka by number of aircraft and destinations and was launched in 1979 as Air Lanka following the termination of operations of the original Sri Lankan flag carrier Air Ceylon.
Report - Tata Motors
Tata Motors Limited, formerly Tata Engineering and Locomotive Company, is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India. It is a part of Tata Group, an Indian conglomerate.
Marketing - Televesion
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product or service. Advertisers and marketers may refer to television commercials as TVCs.
Marketing - Bru Coffee
Bru has always been known to make relationships stronger. The warm aura, coupled with an indulgent richness, brings people closer together. Whether it’s among friends or family members, at home or outside, every moment is perfect for a cup of Bru! Bru has a network of ‘Fresh Bean to Cup’ coffee machines across various corporate offices and cafes that serve a range of quality beverages such as Cappuccino, Latte, Americano and other brews that true coffee lovers will enjoy.
Marketing - McDONALD's
McDonald's Corporation is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its original headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in early 2018.
Marketing - Hero Cycles Project
Hero Cycles was established in 1956 in Ludhiana Punjab and started with manufacturing bicycle components. Today, Hero Cycles is one of the world’s largest manufacturers of Bicycles and producing 19,000 cycles per day. Hero Cycles is part of Hero Motors Company. At present, Hero cycles exports to over 70 countries including Germany, Poland, Africa, Finland,UK and Europe etc. The company is ISO9001 & ISO14001 certified from BVC of UK and recognized by the R&D department by the Indian government.
Marketing - Fogg Project
Enhancing your confidence, this Fogg deodorant ensure absolute freshness that lasts all day long. Experience the bliss of smelling good with this Fogg Fresh Aromatic body spray. This Fogg deodorant leaves behind a sensual aroma that stimulates your senses and helps you enjoy a luxurious fragrance.
Marketing - MacBook Project
The MacBook is a brand of Macintosh laptop computers by Apple Inc. that merged the PowerBook and iBook lines during Apple's transition to Intel processors. The current lineup consists of the MacBook Air (2008–present) and the MacBook Pro (2006–present). A different MacBook line existed from 2006 to 2012 and 2015 to 2019.