Knowledge in Marketing
Bounce Rate
By definition, this means the number of single-page visits by visitors of your website. Bounce rate in terms of website traffic lets you know about the visitors who arrive on your website and leave without initiating any other action or event, like visiting a second page. He came, he saw and he went somewhere else. The visitor enters the website on the entrance page or the landing page. These visitors view only that single page and exit the site on that same page. For example, around 100 visitors read a particular news story yesterday, out of which 75 went to other pages while 25 did not. The bounce rate, thus, was 25%. Bounce rates are often used for measuring the performance of e-mails, websites, advertising campaigns, and particular landing pages. Bounce rate is measured in percentage. Bounce Rate Event tracking – Below are top visitor actions that can be identified as a bounce from your site and typically signal that the visitor’s expectations were not met. - Clicks the back button – The visitor landed on your website and clicked on ‘Back’ and was redirected to the previous page. Hence navigated away from your website. - Closes the browser – The visitor saw your page/website - either found or couldn’t for the information they were looking for and closed the browser. - Types a new URL – The visitor typed in a different URL from your website and was redirected to a different page. - Does nothing – The visitor chooses to stay on the site and does no further activity. Average session times out after 30min. - External link – The visitor clicks on a link to a page on an external website link. 2) Email Bounce Rate Bounce rate in terms of emails describes the percentage of email addresses in your subscriber list that didn’t receive your message. There are two types of email bounce - - Soft email bounce means that the intended email address is valid and has reached the recipient’s mail server. But it was temporarily rejected by the mail server due to reasons like - mailbox was full, a server was down etc. - Hard email bounce means that the intended email address in not valid or does not exist. And the message has been permanently rejected by the mail server.
Udit Kumar
Reference Price
Reference price is also known as competitive pricing, because here the product is sold just below the price of a competitor’s product. Reference price is the cost at which a manufacturer or a store owner sells a particular product, giving a hefty discount compared to its previously advertised price. Reference pricing, in simple terms, is known as that price which users compare with the price of a competitor’s product or the previously advertised price. Here the price of the product, which is more expensive, becomes the reference price for your product.Marketers generally induce buying behaviour in customers by putting goods and services at a huge discount compared to its original price. Human beings tend to compare the price of the product with the reference price, and if the new price is heavily discounted compared to the original price, it could trigger buying.Reference pricing is also part of psychological pricing, because it is the price of the product which buyers use as a reference while making a decision to buy the product. Usually reference price is also mentioned on the product so that consumers can compare the difference in rupee value terms.Let's understand reference price with the help of some examples. Big Bazaar, India's leading supermarket store, conducts a sale around Independence Day every year. Here the price is discounted heavily which leads to an increased sales volume. They also extend discounts to electronics like camera and mobile phones. The idea is to generate sales in that particular time frame. The consumers usually see the difference between discounted price and the original price or the reference price. Online shopping portals such as Flipkart and Amazon also run their big billion days or festive sales on particular days, where products are sold at a hefty discount.
Biocon
This is a very good presentation regarding biocon
Davis Boban
consumer behaviour
a college project regarding consumer buying. behaviour and buying cycles
Sourabh Ugargol
Colgate Palmolive Case analysis
Case analysis
Vipin Kesarwani
How to fight low cost rival
When new players in market with low cost products, then its time to change your MARKETING strategy.
Saurabh Pal
Pricing Strategy
pricing is key to success
Marquess