Knowledge in Marketing

product and branding strategy

how to apply strategy for products and brands

consumer behaviour notes

process involved in consumer buying

marketing environment

marketing envirronment external and internal

online food delivery case

know the business model of swiggy, zomato and uber eats

role of information

role of information in marketing

Pricing in Marketing

understand the 2nd P of marketing mix- Price

pricing contd

know the pricing strategy types in marketing

STP 1- COMPILE REQUIRED CUSTOMER BENEFITS FORM

STUDY THE FORM OF HOW THE MARKETER CARRY OUT THE STP EXERCISE TO SEGMENT AND TARGET THEIR AUDIENCE

STP 2- SELECT SEGMENTATION DIMENSION AND FORM GROUP

STUDY THE FORM OF HOW THE MARKETER CARRY OUT THE STP EXERCISE TO SEGMENT AND TARGET THEIR AUDIENCE

STP 3- GRID APPROACH TO SEGMENTATION

STUDY THE FORM OF HOW THE MARKETER CARRY OUT THE STP EXERCISE TO SEGMENT AND TARGET THEIR AUDIENCE

VALS AND PRIZM

SEE HOW VALS AND PRISM HELP IN SEGMENATION

SEGMENTATION AND TARGETTING

SEGMENTATION AND TARGETING IN DETAIL