Knowledge in Marketing
Service chain
Summary for the service profit chain
Saurabh Pal
Brand Placement
Chapter Summary of the Brand placement of Phillip and Kotler
Summary for Pricing strategy
Chapter Summary of the Pricing Strategy and Consumer Consumption behaviour
Nestle the Coffee maker launch
Solution of the nestle coffee maker case with solution of the challenges and how to position the Nestle E in the market.
Tanmay Kaviwala
BMW Z3 Roadster
Case study Solution of the BMW Z3 Roadster with alternatives and How to choose the appropriate promotion strategy and suitable action plan for Z3 launch
BMW Marketing assignment
This assignment contains consumer buying behavior, Primary Target Group, Brand Positioning, Virtuous cycle and Marketing mix for the BMW.
Jain Farm Fresh PPT
This PPT Contains Decision problem for the New Frozen pulp offered by Jain Farm Fresh, Problem associated with the product development and consumer awareness about the new product. how to overcome the problems and educate the consumers regarding new product category and suggested strategies for targeting and re-targeting customers.
AXE Deoderant
the consumer buying behavior of the AXE Deodorant is elaborated in this assignment with social and economic models. a virtuous cycle is examined for the same product
Aninda Dutta
consumer buying behavior of coffee
what are the stages are there for a purchase of coffee and what trigger purchase is shown in the assignment with the primary target group
Consumer Behavior - External Hard disk
Survey report on Consumer Behavior of external Hard disk
Prashanth Sampath
Starbucks case analysis
How to market services using Starbucks case
Cluster sampling
Cluster sampling technique and it’s graphical significance in the market research methods
rashid imam