Knowledge in Media & Entertainment

Case study of LUX

sales and markteing analysis of LUX. #iim#project#group

Aviva Life Insurance PPT

Aviva Life Insurance PPT

Product Knowledge Database

Product Knowledge Database

Craftsville 4P analysis

Craftsville 4P analysis

CRC Live Project - Indian TV Shows

This is a case study of whether it is feasible and profitable for Indian Cinema industry to enter into the TV Show segment. It describes the analysis of the most successful TV shows as well as the one which failed, with the reasons for the success and/or failure for the same. 

Rural Marketing Communication Strategy

This presentation talks about Rural Marketing Communication Plan for an innerwear brand Amul. It presents a detailed competitor analysis and also creates a communication plan that would be helpful in positioning Amul innerwears in the rural markets across India.

Quality Management Assignment

Quality Management Assignment- Concepts of Total Quality Management

Movie Recommendations

A set of Mind-blowing Movie Recommendations!

Fun facts

Fun facts which was released every Friday on the official page. This piece gives some insights on the company Coca Cola and how its recipe was kept a secret to enjoy competitive advantage.