Knowledge in Strategy

Yes Bank SIF case study


McKinsey 7s for Org structure of Lehman Brothers

This knowledge analyses the organization structure using Mckinsey;s 7S model. These seven factors are described in detail and issues involved. The Seven-Ss (7-S Model) is a framework for analyzing organizations and their effectiveness. It looks at the seven key elements that make the organizations successful, #NMIMS

Learning Paper – Launch of Bajaj Qute to Indian ro

Competing through capabilities – Learning Paper – Launch of Bajaj Qute to Indian roads Story: Bajaj is planning to launch Bajaj Qute, an alternative to three-wheelers like auto rickshaws, towards the end of 2017. Bajaj Qute was first seen at the Auto Expo 2008 and formally launched in September 2015. However, not meeting the safety standards resulted in the temporary halt in the sales of Qute. With the recent introduction of Quadricycle as a category of motor vehicles in India, the gates were opened for a smooth launch for Qute into Indian automobile industry. Qute was started initially as a joint project with Renault under the name RE60. After Renault parted ways with the project, Bajaj developed the product on its own renaming the product as Bajaj Qute.  Application of Resource based view lens: Producing an ultra-low-cost car itself at a price point of around $2000 (₹1.3 Lakh approx.) is a result of various resources coming together. Bajaj has the experience of manufacturing vehicles in 2, 3 and as well as 4 wheelers and the learning curve that has been developed helped Bajaj in producing Qute. The result can be attributed to the Path Dependence the firm has developed over a period of 70 years in Indian Automobile industry. This path dependency may also result in casual ambiguity making it difficult for competitors to imitate and create a product that is cost-effective and efficient in performance at the same time. But, the competition in Indian automobile market is intense with home players like the Tata, Mahindra who not only share the same access to the resources in India but also to the value system owing to the Indian origin for these firms. Each of these firms has their own casual ambiguity in their firm’s successes and it won’t be difficult to imitate the success in achieving a low cost four-wheeler. In fact, Bajaj Qute itself is an another attempt to successfully capture the price sensitive market where Tata tried entering with their flagship low cost four wheelers, Tata Nano.    Bajaj may have a valuable resource in the form of Bajaj Qute but this resource definitely doesn’t qualify the other parameters in RBV like Imitability, Rarity & Nonsubstitutability. The fact that Qute is being launched as a substitute to the conventional auto rickshaws in India, questions the substitutability of the resource. With increasing focus on the low-cost car segment by other automobile manufacturers and the access to same resource pool questions the Imitability of the resources for Bajaj and it is definitely not rare considering the specifications and engineering design of the product. Hence Bajaj should strategize to convert this valuable resource to a VRIN resource (Valuable, Rare, Inimitable and Nonsubstitutable) resource to gain a competitive advantage over other competitors. There is still a question about acceptance this product from customers which make this product a valuable resource in the first place. Bajaj is betting on the hope that this will replace vehicles in small commercial passenger vehicles like auto rickshaws. Only time will tell if Qute will become a valuable resource for Bajaj and if that happens will Bajaj able to convert Qute from a Valuable resource to a VRIN resource. Link to the source article:

Loreal paris case study

Know about the Loreal Paris brand , its segmentation, postitioning and targeting strategies and how they increased their customer engagement.#NMIMS #Competiton

Demand and Supply

This knowledge descibes the the concept pf demand and supply, law and determinants of demand and supply and the process of demand estimation#NMIMS

Strategy of Airlines

This knowledge explains the strategic management with different airlines,their value chain analysis and issues with airlines #NMIMS

Strategy of Amul

This knowledge describes about the Amul brand, its SWOT analysis,PESTEL and VRIO analysis and also includes Advertising,pricing and diversification strategy and its future prospects#NMIMS

Strategy of Flipkart

This knowledge analyses the segmentation,targeting and positioning and market leader strategies  and its ad campaigns #NMIMS

Vision and mission statements of fortune 500 comp

Go through this knowledge to find out about the history,mission, impact and other profiles of  global companies like Apple,Google ,Ford etc.Indian companies like Reliance,Indian Oil, Tata Motors etc are also discussed here#NMIMS

Backrub strategy

This knowledge discusses about Google in detail,about its Evolution,success factors. It also describess PESTEL and SWOT analysis of GOoogle and the future of Google#NMIMS

ITC Strategy

This knowledge throws light upon the Strategy Of ITC LImited with the application of various Strategy Frameworks like PESTEL,SWOT,MCkinsey's 7 S Framework and also presents its mission and vision statements#NMIMS