Knowledges in Management

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Starbucks marketing case study solution

Case Study Analysis of “Starbucks" given below. The attatched pdf is formanagement students, studying marketing and sales as a subject. Content includes- Describe the ideal Starbucks customer from a profitability viewpoint. What would it take to ensure that this customer is highly satisfied?  How valuable is a satisfied customer to Starbucks?#IIM

Strategic Management II Slides

Strategic Management II Slides and reading material

IBEF sector reports

reports on every domain, from agriculture to healthcare to oil and gas.

APPLE stores Case Study

Sharing a case study for the students of Marketing Management class for marketing and sales purpose. This case study can be used for project and examination purpose. The attatchment includes topics such as various aspects that triggered the need of stores for Apple and Benchmarks to evaluate success of Apple stores.

Globalization and HR Notes Session 1-5

Globalisation refers to the integration of markets in the global economy, it is the ongoing process of connecting people,neighbourhood,states, business etc.Attatched below are the handwritten notes available for the management students, studying organisational behavior. The attatched notes can be utilized for examination and reference purpose.


Notes available on the topic microeconomics, for the students studying management- finance and accounting as a subject. The documents below contains topics such asCompetitive Markets Defined, Motivation – U.S. corn markets, The Market Demand Curve, The Market Supply Curve, etc.

Pestle Analysis and Trends of OLA

This Marketing Document so attatched contains Micro and Macro factors affecting Ola's current scenario with real life examples and latest news of OLA as on July 2017. The ola case study can be used for the project purposes. Also, the document comprises of How OLA is succesful in creating value creation among customers.

Quantitative Techniques

Quantitative techniques notes available by Prof. Pritam Ranjan IIM-I faculty. The below attatched notes are useful for all students who are studying management, Business Intelligence and Analytics. The documents include topics such as understanding probability, sample space, conditional probability, etc.

Quanitative techniques Material

Quanitative techniques Material


Management students can refer to the attatchment below for the case study of Uber and Ola cabs. The UBER & OLA CASE includes an executive summary about the companies, summary analysis, issues and it's discripptions, ethical relationship between taxi aggregrators and stakeholders, etc.



Quantitative techniques I

Quantitative techniques I