Knowledge in Business Intelligence and Analytics
Bovine Leather: The backbone of leather industry
Bovine leather is widely used in the U.S. leather goods market due to its characteristic property of being extremely soft, which makes it easy to work with. Increase in cattle population in the U.S. has made it easier for hide producers to boost the production of raw animal hide. As a result, the market share of bovine leather goods has increased. Changing fashion trends and awareness of luxury products, innovative designs, and growing economy of the U.S. are the key driving factors of the U.S. bovine leather goods market. Additionally, constant innovations in leather goods due to technological advancements and increased focus on designs are the key driving factors of bovine leather goods industry. However, high prices of leather products and availability of counterfeit products are expected to impact the growth of the U.S. bovine leather goods market. Medium leather goods (handbags, leather shoes, shoulder bags, and others) constitute a significant portion of the U.S. bovine leather goods revenue. The increase in disposable income and the rising number of female working professionals are the major drivers of medium bovine leather goods market growth. Global players are developing new patterns and multi purpose bovine leather goods that complement the wearer’s attire. They are targeting the growing working women segment, who are economically independent and have the capability to purchase premium quality handbags and wallets among other similar products and accessories. For instance, in 2015, Dior launched its new Fall-Winter 2015 handbag collection, which is available on the brand’s website and in Dior’s boutique. With this new collection, Dior aims to offer exotic and quality products to its customers. Further, the marketing initiatives under by the key market players such as celebrity endorsements, also help generate consumer’s attention and inclination towards branded leather products, in turn driving the sales of these products.
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