Mass Audience
What is mass audience in mass communication? Answer is here in pdf format collected from best descriptive answers.
Ratings and Audience Measurement
Ratings and Audience Measurement is an important topic covered in this notes
The Mass Audience Lives! (Or Does It?)
The Mass Audience Lives! (Or Does It?)
Audience Economics: Media Institutions and the Audience Marketplace
Audience Economics: Media Institutions and the Audience Marketplace