STP 1- COMPILE REQUIRED CUSTOMER BENEFITS FORM
STUDY THE FORM OF HOW THE MARKETER CARRY OUT THE STP EXERCISE TO SEGMENT AND TARGET THEIR AUDIENCE
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STP 2- SELECT SEGMENTATION DIMENSION AND FORM GROUP
STUDY THE FORM OF HOW THE MARKETER CARRY OUT THE STP EXERCISE TO SEGMENT AND TARGET THEIR AUDIENCE
STP 3- GRID APPROACH TO SEGMENTATION
STUDY THE FORM OF HOW THE MARKETER CARRY OUT THE STP EXERCISE TO SEGMENT AND TARGET THEIR AUDIENCE