Pranay Roop Chatterjee

Practical and goal-oriented

Student at XLRI

Ecosystem Services

Ecosystem Services

Green Management

Green Management

Eco-labels

Eco-labels

Does it pay to be green? - Article

Does it pay to be green? - Article

Red Lobter HBR Case Analysis

Segmentation, Targeting and Positioning of the Red Lobster chain, 

US heathcare sector analysis for investment

A quantitative and qualitative analysis has been performed on the US Healthcare sector to shortlist one firm for investing in. The concepts of Goldman Sachs' pitchbook is utilized. 

Reverse Marketing of Axe

A reverse marketing exercise has been performed on the Axe Bullet ad campaign to obtain insights on the target customer, business objective, communication challenge, storytelling, etc. 

Management Accounting Project

Presented the financial statements of a hypothetical manufacturing firm for three time periods subject to pre-defined constraints and assumptions.