Organizing for Change Mngmnt & Service Leadership

Services Opearations Strategy: Lovelock & Wirtz Services Marketing Chapter 15 Summary

Positioning Services in Competitive Markets

Services Opearations Strategy: Lovelock & Wirtz Services Marketing Chapter 3 Summary

Managing Relationships and Building Loyalty

Services Opearations Strategy: Lovelock & Wirtz Services Marketing Chapter 12 Summary

Managing People for Service Advantage

Services Opearations Strategy: Lovelock & Wirtz Services Marketing Chapter 11 Summary

Creating the Service Environment

Services Opearations Strategy: Lovelock & Wirtz Services Marketing Chapter 10 Summary

Balancing Demand and Productive Capacity

Services Opearations Strategy: Lovelock & Wirtz Services Marketing Chapter 9 Summary

Designing and Managing Service Processes

Services Opearations Strategy: Lovelock & Wirtz Services Marketing Chapter 8 Summary

Promoting Services and Educating Customers

Services Opearations Strategy: Lovelock & Wirtz Services Marketing Chapter 7 Summary

Setting Prices and Implementing Revenue Management

Services Opearations Strategy: Lovelock & Wirtz Services Marketing Chapter 6 Summary

Distributing Services

Services Opearations Strategy: Lovelock & Wirtz Services Marketing Chapter 5 Summary

Developing SERVICE Products

Services Opearations Strategy: Lovelock & Wirtz Services Marketing Chapter 4 Summary

New Perspectives On Marketing in the Service

Lovelock & Wirtz Services Marketing Chapter 1 Summary