Final Project on Twitter Analysis
Final Project on Twitter Analysis using R Data Mining, Data Cleaning and Analysis
Suman Kumari
Consumer involvement
Consumer involvement Involvement is a person’s perceived relevance of the object based on their inherent needs, values and interests. Involvement reflects our level of motivation to process information. As our level of involvement with product increases, we devote more attention to ads related to the product, exert more cognitive effort to understand the ads, and focus more attention on product related information in the ads.
R Language Coding
R Language Coding Syntax, Libraries Used Using RStudio
Family and Reference Groups Influences
Family and Reference Groups Influences- How to apply these concepts in Selling Strategy?
Sentiment Analysis using R
Sentiment Analysis using R Twitter Analysis
Personality & Self Concept
Personality reflects individual differences Personality is consistent and enduring Personality can change
Book On Data Mining
Zhao R and Data Mining Book
Learning and Memory in consumer Insights
Nature of learning Learning theories Marketing applications of learning