Tarun Kumar Ch

Student at IIM Kashipur

Viden Case Study

A case study analysis of Viden.io in sustaining its presence in educational institutions

Cognitive Dissonance

We will take you through what is Cognitive Dissonance and the approaches people tend to follow to reduce this.

Kimura

Pramtex lost Kimura K.K, their existing Japanese customer due to its inefficient work ethics. Now, Pramtex have to decide upon possible steps to retain Kimura.

Amul's Possible Strategy

Amul has 3 major concerns of  a)Procurement in future b)Increasing the market in India c)Attracting the new age customers. We propose the possible strategies Amul can follow